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    <title>Lashnews</title>
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    <description>Daily B2B news on the lash, brow and eye-beauty trade — products, manufacturing, wholesale sourcing, retail brands and salon business.</description>
    <language>en</language>
    <lastBuildDate>Tue, 10 Nov 2026 03:00:02 GMT</lastBuildDate>
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      <title>Poland: Extending Your Lashes? You&apos;re Most Likely Funding Botox</title>
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      <pubDate>Tue, 10 Nov 2026 03:00:02 GMT</pubDate>
      <description>Researchers at the N. Pirogov National Medical University presented data at the ESCR Congress linking frequent eyelash extension use to Meibomian gland dysfunction and Demodex mite infestation. This highlights the critical need for strict hygiene protocols and client education to prevent ocular surface issues in the lash industry.</description>
      <category>Market &amp; Policy</category>
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      <title>Japan: Matsuhana Launches Rosin-Free Soft Wax for Eyebrow Waxing on July 21</title>
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      <pubDate>Tue, 10 Nov 2026 02:00:02 GMT</pubDate>
      <description>Matsuhana is launching a rosin-free soft wax for eyebrow care on July 21, 2026, completing a four-product lineup. This addition allows salons to select formulations based on client skin sensitivity and treatment area requirements.</description>
      <category>Products &amp; Launches</category>
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      <title>Why Your Eyelash Extensions May Promote Mite Proliferation and Irritate Your Eyes</title>
      <link>https://lashnews.com/article/why-your-eyelash-extensions-may-promote-mite-proliferation-and-irritate-your-eye/</link>
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      <pubDate>Tue, 10 Nov 2026 01:00:02 GMT</pubDate>
      <description>A study presented at the ESCRS congress in London links eyelash extensions to mite proliferation and ocular irritation in young women. This finding highlights the need for stricter hygiene standards and professional training to protect client eye health in the lash industry.</description>
      <category>Market &amp; Policy</category>
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      <title>Unexpected effect of eyelash extensions: Study detects mites in nearly all analyzed users</title>
      <link>https://lashnews.com/article/unexpected-effect-of-eyelash-extensions-study-detects-mites-in-nearly-all-analyz/</link>
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      <pubDate>Tue, 10 Nov 2026 00:00:13 GMT</pubDate>
      <description>A study presented at the ESCRS congress in London found mites in nearly all analyzed eyelash extension users and high rates of Meibomian gland dysfunction. This highlights the need for stricter hygiene protocols and client education to mitigate eye health risks in the lash industry.</description>
      <category>Market &amp; Policy</category>
    </item>
    <item>
      <title>The Aftermath of False Eyelashes: Mites on the Skin, Eye Irritation, and Lacrimal Duct Closure</title>
      <link>https://lashnews.com/article/the-aftermath-of-false-eyelashes-mites-on-the-skin-eye-irritation-and-lacrimal-d/</link>
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      <pubDate>Mon, 09 Nov 2026 23:00:12 GMT</pubDate>
      <description>A recent study presented at the European Society of Cataract and Refractive Surgeons Congress links eyelash extensions to Demodex mite overpopulation and subsequent eye irritation. This highlights the critical need for strict hygiene protocols and consumer education to prevent allergic reactions and long-term ocular damage in the lash industry.</description>
      <category>Market &amp; Policy</category>
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      <title>South Korea: Japan&apos;s Daiso x LUNA &apos;twoedit&apos; Launches 10 New Cosmetics Shades: Eyeliner, Shading, and Eyeshadow Glitter Priced at 3,000 Won Each</title>
      <link>https://lashnews.com/article/south-korea-japan-s-daiso-x-luna-twoedit-launches-10-new-cosmetics-shades-eyelin/</link>
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      <pubDate>Mon, 09 Nov 2026 22:00:13 GMT</pubDate>
      <description>Daiso Korea has launched ten new eye makeup shades under its twoedit by LUNA line, including five eyeliner colors and three glitter variants. This expansion provides affordable options for consumers seeking versatile eye styling tools at mass-market price points.</description>
      <category>Products &amp; Launches</category>
    </item>
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      <title>Fake Eyelashes and Mites: What Really Happens to Eye Health</title>
      <link>https://lashnews.com/article/fake-eyelashes-and-mites-what-really-happens-to-eye-health/</link>
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      <pubDate>Mon, 09 Nov 2026 21:00:02 GMT</pubDate>
      <description>A study presented at the ESCRS congress detected Demodex mites in 24 of 25 regular eyelash extension users, highlighting a potential link between lash procedures and ocular surface issues. This finding is critical for salon operators and brand owners to understand the health implications of their services and to implement proper hygiene and aftercare protocols.</description>
      <category>Market &amp; Policy</category>
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      <title>Lash Serum: A Growth Product with Pitfalls</title>
      <link>https://lashnews.com/article/lash-serum-a-growth-product-with-pitfalls/</link>
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      <pubDate>Mon, 09 Nov 2026 20:00:02 GMT</pubDate>
      <description>A recent investigation by the Karlsruhe Chemical and Veterinary Testing Institute found that 38 of 71 eyelash and eyebrow serums contained unsafe prostaglandin analogs, with six products failing to list these ingredients on their labels. This highlights a critical gap in safety oversight for cosmetic growth products, requiring brand owners and distributors to verify ingredient transparency and compliance to protect consumer health and brand reputation.</description>
      <category>Market &amp; Policy</category>
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      <title>China: Shanghai tests 28 brands of eyelash glue, finds most contain carcinogens</title>
      <link>https://lashnews.com/article/china-shanghai-tests-28-brands-of-eyelash-glue-finds-most-contain-carcinogens/</link>
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      <pubDate>Mon, 09 Nov 2026 19:00:02 GMT</pubDate>
      <description>Shanghai authorities tested 28 brands of eyelash glue and found that the majority contain carcinogenic substances, including formaldehyde. This finding highlights a critical safety gap in the current market, urging brand owners and distributors to prioritize ingredient transparency and compliance to protect consumer eye health.</description>
      <category>Market &amp; Policy</category>
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      <title>Japan: Avance Launches Two New Lash Care Products Inspired by Professional Insights</title>
      <link>https://lashnews.com/article/japan-avance-launches-two-new-lash-care-products-inspired-by-professional-insigh/</link>
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      <pubDate>Mon, 09 Nov 2026 18:00:02 GMT</pubDate>
      <description>Avance is launching a clump-style lash base and a dedicated remover on September 4, 2026, after testing prototypes with 15 professionals. This matters to buyers and operators because the products are formulated to work with lash extensions and cyanoacrylate adhesives, addressing a specific need in the eye-beauty routine.</description>
      <category>Products &amp; Launches</category>
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    <item>
      <title>Denim Eye Makeup, the Trend of PE 2026</title>
      <link>https://lashnews.com/article/denim-eye-makeup-the-trend-of-pe-2026/</link>
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      <pubDate>Mon, 09 Nov 2026 17:00:02 GMT</pubDate>
      <description>The article identifies denim as a key eye makeup trend for the upcoming warm season, characterized by soft, powdery finishes and 1990s nostalgia. This shift from aggressive contrasts to subtle, customizable blue tones offers brand owners and distributors a clear direction for product development and marketing strategies targeting current consumer preferences.</description>
      <category>Market &amp; Policy</category>
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      <title>What Are Lorena Gray&apos;s &apos;Bambi&apos; Lash Care Essentials?…Eye on APE Serum</title>
      <link>https://lashnews.com/article/what-are-lorena-gray-s-bambi-lash-care-essentials-eye-on-ape-serum/</link>
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      <pubDate>Sun, 08 Nov 2026 20:00:12 GMT</pubDate>
      <description>K-beauty brand epais is expanding its U.S. presence by leveraging TikTok influencer marketing for its EyeLash Essential Serum. This strategy highlights the growing influence of social commerce in driving sales for eyelash care products among Gen Z consumers.</description>
      <category>Brands &amp; Retail</category>
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      <title>Japan: CEZANNE Launches New &quot;Daytone Eyeshadow&quot; at 825 Yen, Sparking Social Media Buzz Over &quot;Price Glitch&quot;</title>
      <link>https://lashnews.com/article/japan-cezanne-launches-new-daytone-eyeshadow-at-825-yen-sparking-social-media-bu/</link>
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      <pubDate>Sun, 08 Nov 2026 19:00:12 GMT</pubDate>
      <description>Cezanne is launching a new Day Tone Eyeshadow line in early January 2027 at a price of 825 yen, which has generated significant social media interest. This release highlights the brand&apos;s strategy of offering high-performance, skin-blending eye makeup at an accessible price point for daily use.</description>
      <category>Products &amp; Launches</category>
    </item>
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      <title>United States: Adapt, &apos;Ape&apos; US TikTok Shop Seller Reaches Tier 6</title>
      <link>https://lashnews.com/article/united-states-adapt-ape-us-tiktok-shop-seller-reaches-tier-6/</link>
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      <pubDate>Sun, 08 Nov 2026 15:08:25 GMT</pubDate>
      <description>Adapt&apos;s epais brand has reached Tier 6 on US TikTok Shop, driven by a 15x surge in daily sales following viral creator content. This milestone highlights the critical role of influencer marketing in driving rapid growth for eyelash care products in the competitive US digital commerce landscape.</description>
      <category>Brands &amp; Retail</category>
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      <title>South Korea: K-Beauty Chosen by 52M TikTok Follower Lauren Gray: EYEPE Lash Serum Sparks Buzz</title>
      <link>https://lashnews.com/article/south-korea-k-beauty-chosen-by-52m-tiktok-follower-lauren-gray-eyepe-lash-serum/</link>
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      <pubDate>Sun, 08 Nov 2026 14:08:25 GMT</pubDate>
      <description>K-beauty brand epais has gained significant traction in the U.S. market after being featured by TikTok influencer Loren Gray, who has over 52 million followers. This expansion marks a strategic shift for the brand from skincare into specialized lash care, leveraging social media to drive consumer awareness and sales growth in North America.</description>
      <category>Brands &amp; Retail</category>
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      <title>Famous Pre-Made Lash Brand Launches in France</title>
      <link>https://lashnews.com/article/famous-pre-made-lash-brand-launches-in-france/</link>
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      <pubDate>Sun, 08 Nov 2026 13:08:25 GMT</pubDate>
      <description>CHAR Cosmetics is launching a dedicated e-commerce site in France to expand its market presence beyond the US, UK, and Australia. This move allows the brand to reach European consumers directly with its pre-glued lash technology, which simplifies application and reduces the need for traditional adhesives.</description>
      <category>Products &amp; Launches</category>
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      <title>United Kingdom: Colchester mother and daughter duo build premium lash brand JA Lashes &amp; Co</title>
      <link>https://lashnews.com/article/united-kingdom-colchester-mother-and-daughter-duo-build-premium-lash-brand-ja-la/</link>
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      <pubDate>Sun, 08 Nov 2026 12:08:25 GMT</pubDate>
      <description>JA Lashes &amp; Co, a new brand from Colchester, is launching a range of affordable premium cluster lashes and beginner kits. This move addresses a market gap for high-quality, low-cost options that allow consumers to achieve a polished look without recurring salon expenses.</description>
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