Japan: Matsuhana Launches Rosin-Free Soft Wax for Eyebrow Waxing on July 21
Key facts
- Matsuhana Co., Ltd. will launch .fav Eyebrow Soft Wax (Rosin-Free) on July 21, 2026, in Osaka, Japan
- The new product completes a four-item .fav lineup, combining hard and soft textures with rosin-free and traditional bases
- Rosin is identified as a potential trigger for allergic reactions, prompting the development of rosin-free wax formulations
- The expanded product range allows salons to select specific waxes based on client skin conditions and treatment areas
The new lineup comprises four distinct formulations, combining traditional and rosin-free bases with hard and soft textures. This structure allows professionals to select the appropriate product based on client skin type, the specific treatment area, and individual salon protocols.
Matsuyama Co., Ltd., headquartered in Chuo-ku, Osaka, and led by President Takayoshi Hirooka, will launch a new product, .fav Eyebrow Soft Wax (Rosin-Free), under its professional eyebrow care brand .fav on Tuesday, July 21, 2026.
The addition of this new item to the existing lineup of hard wax, soft wax, and hard wax (rosin-free) completes a series of four .fav eyebrow wax types, combining conventional and rosin-free formulations with hard and soft textures. This expanded range allows salons to select the most suitable product based on client skin conditions, specific treatment areas, and individual business policies.
Development Background
Eyebrow waxing presents unique challenges due to the sensitive nature of the facial area. The skin around the eyes is thin and cannot be treated with the same approach used for body hair removal. Furthermore, clients visiting salons have varying skin conditions and aesthetic goals.
Feedback from practitioners has highlighted specific needs.
“We want a wax we can confidently recommend to clients with sensitive skin.”
“We want to remove all fine hair around the eyebrows and between the brows to brighten the overall skin tone.”
“We want to clearly show clients the removed hair so they can see the results of the treatment.”
No single type of wax can meet all these requirements. The necessary viscosity, hair removal efficacy, and level of skin care vary significantly.
Matsubay released a hard wax that does not use rosin in May 2026. This product, which balances precise shaping with a low-irritation design, has received positive feedback, particularly from salons serving many clients with sensitive skin.
However, the company’s initial vision was to complete a rosin-free series. A full range of treatments without rosin is only possible when both a hard type for designing eyebrow lines and a soft type for treating fine hair are available. This new product is the second installment in realizing that concept.
Rosin, also known as pine resin, is a natural substance derived from the sap of coniferous trees.
Rosin is a key natural ingredient responsible for the adhesive properties of wax hair removal products. While it contributes to effective hair removal, it has been identified as a potential trigger for allergic reactions in individuals with certain sensitivities. The term “rosin-free” indicates a formulation that excludes this ingredient.
Features of the new .fav eyebrow soft wax (rosin-free)
Formulated without rosin or fragrance, the product design prioritizes skin compatibility.
The formulation is designed to be low-irritation by excluding rosin and colorants. The absence of fragrance makes it suitable for clients who are sensitive to scents, as well as for salons that prefer to minimize aromatic elements during treatments. This product was developed to address the need for performing procedures on the delicate skin around the face under conditions that impose the least possible burden.
2. The series’ highest level of hair removal efficacy, capable of capturing even the finest vellus hair
The formulation balances skin gentleness with uncompromising hair removal efficacy. Its highly spreadable texture adheres closely to individual fine hairs, effectively capturing even the short, sparse hair around the eyebrows and between the brows.
3. The white wax ensures that plucked hairs are clearly visible
The rosin-free series from .fav features a white formulation. This color enhances the visibility of hairs trapped in the removed wax, allowing technicians to display the treatment results directly to clients. The improved clarity during consultations also helps motivate customers to schedule their next visit.
4. Aesthetic finishing for brow design
Removing fine facial hair helps brighten and even out the skin tone, making the eyebrow line stand out more clearly. This product serves as a finishing step that enhances the overall appearance of the brow area, going beyond simple shaping.
.fav How to Use the Four Types of Brow Wax
Hard
Soft
Hard
Rosin-free
Soft
Rosin-free
Rosin
The term "not used" appears in the source text.
The term "not used" appears in the source text.
Scent
Wax sheet
Core Competencies
Primary functions
For such salons and clients
Salons that recommend rosin-free formulations
Salons that recommend the conventional type
Precautions for handling
Product Overview
New Product
Existing products in the series
Product Name
Net weight
Ingredients
The entire .fav product line is available for viewing on the official online store at https://www.eyecosme.jp/.
About Matsuhana Co., Ltd.
To help practitioners deliver satisfaction and smiles to their clients, the company has made it its mission to provide eye beauty products that meet the industry's highest standards.
Lashnews take
This launch provides salon operators with a critical tool to manage client safety and satisfaction in the sensitive facial area. By offering a complete matrix of hard and soft, rosin-free and traditional options, brands can address specific skin sensitivities without compromising service quality. This strategic expansion reduces the risk of allergic reactions, allowing practitioners to tailor treatments more precisely to individual client needs.
Frequently asked questions
What new eyebrow wax product is Matsuhana launching on July 21, 2026?
Matsuhana is launching .fav Eyebrow Soft Wax (Rosin-Free). This product completes a series of four eyebrow wax types, combining conventional and rosin-free formulations with hard and soft textures.
Why is the rosin-free formulation significant for eyebrow waxing services?
Rosin is a potential trigger for allergic reactions in sensitive individuals. The rosin-free formulation excludes this ingredient, allowing practitioners to serve clients with specific skin sensitivities safely.
How does the expanded .fav lineup benefit professional eyebrow salons?
The expanded range allows salons to select the most suitable product based on client skin conditions and treatment areas. This flexibility supports individual business policies and ensures appropriate care for diverse client needs.