Section
Products & Launches
New lash, brow and eye-makeup lines — strips, clusters, extensions, lifts, tints, mascara and tools. Coverage tracks formats, materials, packaging and the claims brands bring to market.
Japan: Matsuhana Launches Rosin-Free Soft Wax for Eyebrow Waxing on July 21
Matsuhana is launching a rosin-free soft wax for eyebrow care on July 21, 2026, completing a four-product lineup. This addition allows salons to select formulations based on client skin sensitivity and treatment area requirements.
South Korea: Japan's Daiso x LUNA 'twoedit' Launches 10 New Cosmetics Shades: Eyeliner, Shading, and Eyeshadow Glitter Priced at 3,000 Won Each
Daiso Korea has launched ten new eye makeup shades under its twoedit by LUNA line, including five eyeliner colors and three glitter variants. This expansion provides affordable options for consumers seeking versatile eye styling tools at mass-market price points.
Japan: Avance Launches Two New Lash Care Products Inspired by Professional Insights
Avance is launching a clump-style lash base and a dedicated remover on September 4, 2026, after testing prototypes with 15 professionals. This matters to buyers and operators because the products are formulated to work with lash extensions and cyanoacrylate adhesives, addressing a specific need in the eye-beauty routine.
Japan: CEZANNE Launches New "Daytone Eyeshadow" at 825 Yen, Sparking Social Media Buzz Over "Price Glitch"
Cezanne is launching a new Day Tone Eyeshadow line in early January 2027 at a price of 825 yen, which has generated significant social media interest. This release highlights the brand's strategy of offering high-performance, skin-blending eye makeup at an accessible price point for daily use.
Famous Pre-Made Lash Brand Launches in France
CHAR Cosmetics is launching a dedicated e-commerce site in France to expand its market presence beyond the US, UK, and Australia. This move allows the brand to reach European consumers directly with its pre-glued lash technology, which simplifies application and reduces the need for traditional adhesives.