South Korea: Japan's Daiso x LUNA 'twoedit' Launches 10 New Cosmetics Shades: Eyeliner, Shading, and Eyeshadow Glitter Priced at 3,000 Won Each

Key facts
- Daiso Korea launched ten new eye makeup shades from its twoedit by LUNA line, including eyeliner, shading, and glitter products
- Each of the ten new twoedit by LUNA products is priced at 3,000 won, offering versatile styling options for the eye area
- The Multi-Trim Eyeliner achieved cumulative sales of 370,000 units between November 2024 and September 2026, driving the new shade release
- The new eye glitter collection features distinct silver, coral, and pink finishes, allowing for varied textural effects in makeup application

The Korean branch of DAISO has unveiled new eye makeup products from its in-house cosmetics line, twoedit by LUNA. The latest collection focuses on enhancing the eye area with a variety of new shades and formulations.
The release includes five shades of the Multi-Trim Eyeliner, two variants of the Contouring Shading Multi Stick, and three colors of the Idol Beam Eye Glitter, totaling ten new options.
Priced at 3,000 won each, these items are designed to offer versatile styling, from creating depth around the eyes to defining the nose bridge and jawline, as well as adding shimmer to the under-eye area.
The Multi-Trim Eyeliner has been a standout performer, with cumulative sales reaching 370,000 units between November 2024 and September 2026.
For this launch, the brand has introduced new shades and refreshed existing colors, completing a full lineup of five options for the eyeliner.
Additionally, the new eye glitter collection features distinct finishes in silver, coral, and pink, allowing for varied textural effects.
Here is a detailed look at the three new twoedit by LUNA products now available at Korean DAISO stores.
The collaboration between Daiso Korea and twoedit by LUNA has unveiled a new cosmetics line featuring ten shades in total. The collection includes three items each: an eyeliner, a shading product, and an eyeshadow glitter, all priced at 3,000 won per unit.
“twoedit by LUNA” is a makeup line available at Daiso stores in South Korea.
The current focus is on an eyeliner for natural shadowing, a shading stick to create dimension, and an eye glitter designed to add vibrant sparkle to the eyes.
The products feature simple packaging with a pink base, and their compact, portable design is also a key appeal.
New shades have been added to the eyeliner range, while existing colors have undergone a refresh.
In addition, the shading stick is offered in two shades that can be selected to match different skin tones, and the eye glitter comes in three variants featuring distinct glitter effects.
All three products, comprising a total of 10 shades, are priced at 3,000 won each, making the lineup attractive for those who wish to test multiple colors.
1. Multi-Trim Eyeliner | 5 shades available, 3,000 won each

Price: 3,000 won
The first product to be introduced is the Multi Trim Eyeliner.
Designed to create a natural shadow effect around the eyes, this eyeliner features an ultra-fine 2mm pencil tip.

The product features a design that facilitates precise application on delicate areas such as the outer corners of the eyes and the lower lash line.
The current color range comprises five shades, spanning browns suitable for contouring to pinks and beiges designed to brighten the eye area.
Cumulative sales figures for the period from November 2024 through September 2026 reached 370,000 units.
The introduction of new shades and the reformulation of existing colors now allow consumers to select hues that more closely align with their personal makeup preferences.
The new collection features a total of five color variations.

01 Under Shadow | NEW
The palette offers versatile shades that are easy to work with for defining the lower lash line and creating depth around the eyes, making it a suitable choice for those looking to achieve a natural, shadow-based makeup look.
02 Cool Mauve | BEST
The palette features muted, blue-toned shades that are easily integrated into cool-toned eye makeup looks.
03 Warm Salmon | RENEWAL
The palette features soft orange-brown nuances, making it easy to incorporate into warm-toned makeup looks.
04 Pink Volume | NEW
This shade is worth considering for those looking to add a pink nuance to the lower lash line, creating a soft, voluminous look for the eyes.
05 Beige Volume | NEW
The soft, skin-blending shades are designed to integrate seamlessly into natural under-eye makeup looks.
What distinguishes the new shades from the reformulated ones?
The new multi-trim eyeliner features a specific composition.
For those seeking to create natural shadows around the eyes, brown and mauve tones are available, while pink and beige shades are offered for brightening the tear trough area, allowing users to select colors that align with their desired aesthetic.
Product details for the multi-trim eyeliner
② Contouring Shading Multi Stick | 2 shades, 3,000 won each
Price: 3,000 won
The next addition to the lineup is the Contouring Shading Multi Stick.
This stick-format shading product is designed to apply natural shadows to the nose bridge and facial contours, helping to create a three-dimensional makeup look.
The design allows for precise application in detailed areas, enabling users to target specific zones such as the nose bridge and jawline where shading is desired.
The new collection features a total of two color variations.
01 Neutral | RENEWAL
The collection is recommended for those seeking to create a natural, three-dimensional look, as well as for makeup styles featuring neutral or warm tones.
02 Cool
The shades are designed to create subtle, defined contours, offering a palette that blends seamlessly with cool-toned makeup looks.
The D-shaped design allows for precise application in hard-to-reach areas.
The new shading stick features a uniquely angled tip, designed to mimic the precision of a cut edge for targeted application.
This ergonomic design allows users to easily contour specific areas, such as the bridge of the nose or the jawline, with greater control.
As a stick-format product, it enables the gradual build-up of color to sculpt facial dimensions, offering a practical approach to adding depth.
This item is ideal for those looking to incorporate the natural, subtle contouring techniques that have gained popularity in Korean beauty routines.
Product details for the Contouring Shading Multi Stick
③ Idol Beam Eye Glitter | 3 shades available, 3,000 won each
Price: 3,000 won
Another standout item is the "Idol Beam Eye Glitter."
This liquid eye glitter, designed to add a spectrum of shimmer to the eyes, is available in three shades.
The palette features colors that blend silver, pink, and purple glitter, alongside vibrant coral-toned sparkles and shades built on a cool pink base.
The product is characterized by glitter that sparkles with every exposure to light, making it a focal point for those seeking the glamorous eye makeup look associated with Korean idols.
The packaging, which pairs a pink cap with a transparent container, is adorned with the "twoedit" logo.
A key feature is the applicator, which allows users to apply the product to specific areas such as the tear trough or eyelids to add targeted shimmer.
The new collection features a total of three color variations.
01 White Light
The palette features shades designed to deliver a translucent, luminous finish, making it an ideal choice for adding sparkle to the under-eye area and the broader eye region.
The formulation layers a white-based shimmer with a variety of glitter particles, creating a dynamic visual effect that shifts in appearance depending on the angle of the light.
02 Coral Light
The shade features an orange-coral base infused with opalescent shimmer.
Characterized by its warm coral-toned glow, the color palette is designed to complement peach and orange-based eye makeup looks.
This product adds vibrancy to the eye area while enabling the creation of bright, fresh makeup styles.
03 Pink Light
The shade features a cool pink base, accented with white and pink glitter particles.
Characterized by soft pink tones and a delicate shimmer, this product is well-suited for enthusiasts of pink-toned eye makeup.
Layering the product on the tear trough can create a cute, sparkling look.
For the tear trough and eyelids! Sparkling makeup in the style of Korean idols
The appeal of the Idol Beam Eye Glitter lies in its unique glitter combinations for each shade. The lineup includes three colors: a white-based option for a sheer finish, a coral-based shade for warmth, and a pink-based tone for a cute look, allowing users to select a product that matches their preferred makeup style.
Applying the glitter to areas such as the center of the eyelid or the tear trough adds a vibrant touch to everyday eye makeup.
Pairing the product with the Multi Trim Eyeliner from the same twoedit by LUNA collection enables the creation of eye looks that emphasize both shadow and sparkle.
Priced at 3,000 won per item, the collection is attracting attention from consumers who wish to utilize multiple colors.
Product details for the Idol Beam Eye Glitter
Where can shoppers find the twoedit by LUNA line at Daiso in South Korea?
The twoedit by LUNA eyeliner, contouring stick, and eye glitter featured in this report are available at Korean Daiso retail locations and its official online platform, Daiso Mall.
The multi-trim eyeliner is offered in five shades, the contouring shading multi-stick in two, and the idol beam eye glitter in three.
All three product lines, comprising a total of ten shades, are priced at 3,000 won each.
Inventory levels vary across Korean Daiso stores, so customers seeking specific items are advised to check availability in advance.
The retailer’s stock verification service also facilitates product searches using item numbers.
K-Trend Times Editorial Team
The twoedit by LUNA cosmetics line, available at Daiso stores in South Korea, stands out for its extensive color range and accessible pricing.
A key highlight is the multi-trim eyeliner, which has sold over 370,000 units to date.
The collection features not only brown and mauve shades but also pink and beige tones, offering versatility for everything from natural contouring to under-eye highlighting.
The newly added idol beam eye glitter is another item drawing attention.
Available in white, coral, and pink, the glitter can be paired with the eyeliner to create a vibrant, idol-inspired eye look.
Including the shading stick, all items are priced at 3,000 won each, a notable value point.
Shoppers browsing the cosmetics section at Daiso in South Korea should keep an eye on the twoedit by LUNA eye makeup offerings.
Lashnews take
This launch signals a strategic shift toward high-volume, low-cost eye makeup that directly competes with premium brands. By leveraging the proven sales momentum of the Multi-Trim Eyeliner, Daiso is capturing budget-conscious consumers who prioritize value over brand prestige. Distributors should note that such aggressive pricing pressures margins for mid-tier competitors, forcing them to justify higher costs through superior formulation or exclusive distribution channels.
Frequently asked questions
What new eye makeup products did Daiso Korea launch under the twoedit by LUNA brand?
Daiso Korea launched ten new items, including five eyeliner shades, two shading sticks, and three eye glitters. These products are priced at 3,000 won each and focus on enhancing the eye area with new formulations.
How many units of the twoedit by LUNA Multi-Trim Eyeliner were sold between November 2024 and September 2026?
Cumulative sales for the Multi-Trim Eyeliner reached 370,000 units during the specified period. The brand has now completed a full lineup of five options for this product line.
What finishes are available in the new Idol Beam Eye Glitter collection from twoedit by LUNA?
The new eye glitter collection features distinct finishes in silver, coral, and pink. These variants allow users to add shimmer to the under-eye area or eyelid for varied textural effects.